Indigenous Campaign
Indigenous Campaign
Partnered with Indigenous Group’s first-ever cohesive campaign. The ‘Indigenous Women’ theme kicked off with the Annual Indigenous Report, featuring a striking image of a proud Métis woman, photographed by an Indigenous female photographer. We then created a campaign representing Indigenous culture throughout various channels for RBC.
Project components:
Creative Direction
Startegy
Art Direction
Editorial Design
In-branch video
Annual Report
Harmony
In-branch video
We created a digital spot which communicated that even though banking technology changes there’s always a friendly voice or face RBC that will help with your banking needs.
Project components:
Art & Creative Direction
Storyboards
Develop a three-phase communication strategy for new RBC branches for communities across Canada.
Project components:
Art & Creative Direction
Strategy
Temporary
Construction Signage
We refreshed holiday collateral with our newly-launched RBC Illustration style.
Project Components:
Creative Direction
Cultural markets
Creating a presence on RBC Connect was imperative to show RBC’s LOBs, marketers and new partners that CP’s offer has grown steadily over the past 15 years. From print collateral to animation, to brand guidance for marketing teams across Canada, the US, and the Caribbean.
Creative Partners
Project Components:
Creative Direction
Art Direction
Strategy
Design